Malnutrition, micronutrient deficiencies and non-communicable diseases

5 design principles to build more effective obesity prevention programs

This brief introduces five principles that will help those promoting nutrition and physical activity to approach their work in fresh ways. The principles are: - Start with consumers most ready for change - Learn from small trials - Keep it simple, concrete, and credible - Speak to the heart - Integrate with their lives.

5 design principles to build more effective obesity prevention programs